{"id":8513,"date":"2023-12-19T13:41:32","date_gmt":"2023-12-19T05:41:32","guid":{"rendered":"https:\/\/tatapack.com\/?p=8513"},"modified":"2024-01-15T11:53:39","modified_gmt":"2024-01-15T03:53:39","slug":"3-biggest-cosmetic-packaging-trends-to-watch-in-2024","status":"publish","type":"post","link":"https:\/\/tatapack.com\/ja\/3-biggest-cosmetic-packaging-trends-to-watch-in-2024\/","title":{"rendered":"2024\u5e74\u306b\u6ce8\u76ee\u3059\u3079\u304d\u5316\u7ca7\u54c1\u5305\u88c5\u306e3\u5927\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u30b9\u30bf\u30c6\u30a3\u30b9\u30bf\u306e\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u306e\u5316\u7ca7\u54c1\u5e02\u5834\u306f2024\u5e74\u307e\u3067\u306b$4,630\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u3001Z\u4e16\u4ee3\u3068\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u6d88\u8cbb\u8005\u306e\u9700\u8981\u306e\u5897\u52a0\u304c\u4e3b\u306a\u8981\u56e0\u3067\u3042\u308b\u3002\u5e02\u5834\u304c\u6025\u6210\u9577\u3059\u308b\u4e2d\u3001\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u306f\u82e5\u3044\u8cfc\u8cb7\u5c64\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u9769\u65b0\u7684\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u6ce8\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u304c2024\u5e74\u306b\u5099\u3048\u308b\u3079\u304d\u5316\u7ca7\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u306e3\u3064\u306e\u4e3b\u8981\u30c8\u30ec\u30f3\u30c9\u3092\u7d39\u4ecb\u3059\u308b\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"eco-conscious-materials\"><strong>\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u7d20\u6750<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6301\u7d9a\u53ef\u80fd\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3001\u73fe\u4ee3\u306e\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u30a2\u30af\u30bb\u30f3\u30c1\u30e5\u30a2\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001Z\u4e16\u4ee3\u306e\u6d88\u8cbb\u8005\u306e\u7d0470%\u304c\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u5316\u7ca7\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u597d\u3093\u3067\u3044\u308b\u3002 <strong>\u30d0\u30a4\u30aa\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u3001FSC\u8a8d\u8a3c\u7d19\u3001 <a href=\"https:\/\/tatapack.com\/product-category\/eco-friendly\/\" title=\"PCR\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\">PCR\u30d7\u30e9\u30b9\u30c1\u30c3\u30af<\/a>\u7af9<\/strong> \u305d\u3057\u3066 <strong>\u305d\u306e\u4ed6\u306e\u5929\u7136\u7d20\u6750<\/strong> \u306f\u3001\u8cac\u4efb\u3042\u308b\u6d88\u8cbb\u3092\u3081\u3050\u308b\u610f\u8b58\u306e\u9ad8\u307e\u308a\u3068\u5171\u9cf4\u3057\u30012024\u5e74\u306b\u4e3b\u6d41\u3068\u306a\u308b\u3060\u308d\u3046\u3002\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u306e\u6642\u4ee3\u306b\u306f <a href=\"https:\/\/tatapack.com\/solution\/\" title=\"\u74b0\u5883\u306b\u3084\u3055\u3057\u3044\u5316\u7ca7\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\">\u74b0\u5883\u306b\u3084\u3055\u3057\u3044\u5316\u7ca7\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8<\/a> \u306e\u5b9f\u8df5\u306f\u3001\u5e02\u5834\u306b\u5408\u81f4\u3057\u305f\u6226\u7565\u7684\u306a\u52d5\u304d\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"750\" src=\"https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-3.jpg?resize=1100%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-8515\" style=\"width:542px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-3.jpg?w=1100&amp;ssl=1 1100w, https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-3.jpg?resize=300%2C205&amp;ssl=1 300w, https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-3.jpg?resize=768%2C524&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"packaging-design-for-social-media\"><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u305f\u3081\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6642\u4ee3\u306b\u3075\u3055\u308f\u3057\u3044\u3001\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u3059\u308b\u5546\u54c1\u3092\u4f5c\u308b\u305f\u3081\u306b\u3001\u9bae\u3084\u304b\u3067\u5f6b\u523b\u7684\u3001\u82b8\u8853\u7684\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u304c\u5897\u3048\u3066\u3044\u308b\u3002 <strong>\u660e\u308b\u3044<\/strong>,<strong> \u5927\u80c6\u306a\u8272\u5f69 <\/strong>\u305d\u3057\u3066 <strong>\u6d41\u4f53\u5f62\u72b6<\/strong> \u5316\u7ca7\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3084\u5e97\u982d\u3067\u76ee\u7acb\u305f\u305b\u308b\u305f\u3081\u306e\u30c8\u30c3\u30d7\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u3002\u30e6\u30cb\u30fc\u30af\u3067\u898b\u6804\u3048\u306e\u3059\u308b\u30b9\u30ad\u30f3\u30b1\u30a2\u3084\u7f8e\u5bb9\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3001\u5927\u304d\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u3001\u4fe1\u983c\u3067\u304d\u308b\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308b\u3002\u5316\u7ca7\u54c1\u5bb9\u5668\u3067\u3042\u308c\u3001\u5316\u7ca7\u54c1\u7bb1\u3067\u3042\u308c\u3001\u6d88\u8cbb\u8005\u3092\u60f9\u304d\u3064\u3051\u308b\u306b\u306f\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u307e\u305f\u3001\u72ec\u81ea\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u30ab\u30b9\u30bf\u30e0\u5316\u7ca7\u54c1\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u6a21\u7d22\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e00\u65b9\u3001QR\u30b3\u30fc\u30c9\u3084AR\u6280\u8853\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u306f\u3001\u7269\u7406\u7684\u306a\u5c0f\u58f2\u4f53\u9a13\u3068\u30c7\u30b8\u30bf\u30eb\u306a\u5c0f\u58f2\u4f53\u9a13\u3092\u6a4b\u6e21\u3057\u3059\u308b\u826f\u3044\u65b9\u6cd5\u3067\u3042\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"750\" src=\"https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-1.jpg?resize=1100%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-8518\" style=\"width:539px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-1.jpg?w=1100&amp;ssl=1 1100w, https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-1.jpg?resize=300%2C205&amp;ssl=1 300w, https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-1.jpg?resize=768%2C524&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"refillable-packaging\"><strong>\u8a70\u3081\u66ff\u3048\u7528\u30d1\u30c3\u30b1\u30fc\u30b8<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a70\u3081\u66ff\u3048\u53ef\u80fd\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3001\u6d88\u8cbb\u8005\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u3078\u306e\u61f8\u5ff5\u306b\u5bfe\u5fdc\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u7dad\u6301\u3057\u3001\u3055\u3089\u306b\u5411\u4e0a\u3055\u305b\u308b\u6700\u524d\u7dda\u306b\u7acb\u3063\u3066\u3044\u308b\u3002Allied Market Research\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u306e\u8a70\u3081\u66ff\u3048\u5316\u7ca7\u54c1\u5e02\u5834\u306f2027\u5e74\u307e\u3067\u306b11.7%\u306e\u5e74\u5e73\u5747\u6210\u9577\u7387\u3067$21\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002 <strong>\u30c7\u30a3\u30b9\u30da\u30f3\u30b5\u30fc\u3001\u30ac\u30e9\u30b9\u30dd\u30c3\u30c8<\/strong>\u305d\u3057\u3066 <strong>\u305d\u306e\u4ed6\u306e\u518d\u5229\u7528\u53ef\u80fd\u306a\u5bb9\u5668<\/strong> \u5ec3\u68c4\u7269\u3092\u6e1b\u3089\u305d\u3046\u3068\u3059\u308b\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u3044\u30d0\u30a4\u30e4\u30fc\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u30b7\u30d5\u30c8\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b<strong> <a href=\"https:\/\/tatapack.com\/product-category\/deodorant-stick\/refillable-deodorant-stick\/\" title=\"\u8a70\u3081\u66ff\u3048\u5305\u88c5\">\u8a70\u3081\u66ff\u3048\u5305\u88c5<\/a><\/strong>\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306e\u9078\u5b9a\u3068\u3044\u3046\u91cd\u8981\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u3002\u9078\u3070\u308c\u305f\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001\u8a70\u3081\u66ff\u3048\u53ef\u80fd\u306a\u88fd\u54c1\u7fa4\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6700\u524d\u7dda\u306b\u7acb\u3061\u7d9a\u3051\u308b\u3068\u3044\u3046\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u793a\u3059\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"750\" src=\"https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-2.jpg?resize=1100%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-8520\" style=\"width:541px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-2.jpg?w=1100&amp;ssl=1 1100w, https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-2.jpg?resize=300%2C205&amp;ssl=1 300w, https:\/\/i0.wp.com\/tatapack.com\/wp-content\/uploads\/2023\/12\/illustration-2.jpg?resize=768%2C524&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5316\u7ca7\u54c1\u4f1a\u793e\u306f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u306e\u5927\u304d\u306a\u5909\u5316\u3092\u5148\u53d6\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u3078\u306e\u8a34\u6c42\u529b\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u76ee\u7684\u3092\u5f37\u5316\u3057\u3001\u751f\u7523\u91cf\u304c\u5897\u52a0\u3057\u3066\u3082\u74b0\u5883\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30ea\u30b5\u30a4\u30af\u30eb\u53ef\u80fd\u306a\u7d20\u6750\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3001\u518d\u5229\u7528\u53ef\u80fd\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3084\u5c0f\u58f2\u30c8\u30ec\u30f3\u30c9\u306b\u8ffd\u968f\u3059\u308b\u3053\u3068\u306f\u3001\u5316\u7ca7\u54c1\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u306b\u3068\u3063\u3066\u6765\u5e74\u3082\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u8ffd\u8de1\u3057\u3001\u67d4\u8edf\u6027\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7d99\u7d9a\u7684\u306a\u6210\u9577\u306b\u5099\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">tatapack\u3067\u306f\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u732e\u8eab\u306f\u5358\u306a\u308b\u7d04\u675f\u3067\u306f\u306a\u304f\u3001\u79c1\u305f\u3061\u306e\u696d\u52d9\u306e\u3042\u3089\u3086\u308b\u9762\u306b\u6d78\u900f\u3057\u3066\u3044\u308b\u57fa\u672c\u7406\u5ff5\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u304c\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u9078\u629e\u3078\u3068\u5909\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3001\u696d\u754c\u306e\u9032\u5316\u306e\u6700\u524d\u7dda\u306b\u3044\u308b\u3053\u3068\u3092\u8a87\u308a\u306b\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u5fa1\u793e\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u5f53\u793e\u3092\u304a\u9078\u3073\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001\u5fa1\u793e\u30d6\u30e9\u30f3\u30c9\u306f\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u8cac\u4efb\u3042\u308b\u5b9f\u8df5\u3092\u884c\u3044\u3001\u76ee\u306e\u80a5\u3048\u305f\u5e02\u5834\u5c64\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3001\u5316\u7ca7\u54c1\u696d\u754c\u306e\u5148\u99c6\u8005\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u56fa\u305f\u308b\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5f53\u793e\u306e\u88fd\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u3054\u89a7\u3044\u305f\u3060\u304d\u3001\u304a\u5ba2\u69d8\u306b\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u304a\u63a2\u3057\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>The global cosmetics market is projected to reach $463 billion by 2024, according to Statista consumer data. This is driven largely by increasing demand from Gen Z and millennial consumers. With the market growing rapidly, cosmetic brands need to focus on innovative and sustainable packaging that appeals to younger buyers. Here are three key cosmetic packaging trends brands should prepare for in 2024: Eco-Conscious Materials Sustainable packaging is crucial for modern cosmetic brands. According to a survey by Accenture, nearly 70% of Gen Z consumers prefer buying from brands with eco-friendly cosmetic packaging. Bioplastics, FSC-certified paper, PCR plastic, bamboo and other natural materials will dominate in 2024, resonating with the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[],"class_list":["post-8513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decoration-process"],"blocksy_meta":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"By addressing key trends brands should prepare for in 2024, cosmetic companies can deploy smart 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